Households Want Contract-Free Interactive Services, Home Automation
According to Parks Associates’ consumer study “360 View: Residential Security,” remote monitoring and no long-term commitment are key factors to attract new security customers. The research study of 10,000 U.S. broadband households reveals that among the 73 percent of broadband households without a home security system, 19 percent are very likely to buy a home security system if it can be monitored and controlled via a smartphone and 19 percent are very likely to buy a home security system if it does not require a long-term contract.
Source: Parks Associates
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