XtraSales Inc., a manufacturer’s rep serving the professional/commercial security sector, and On the Road Marketing, a pro A/V manufacturer’s rep firm serving manufacturers in the commercial audio and video industry, have announced a strategic alliance in response to the increasing convergence of the physical security and professional A/V industries. The alliance will pave the way for integrated solutions between the companies’ various manufacturers, according to a press release.

“Serving the needs of our security manufacturers has allowed us the honor of representing some of the most well respected manufacturers in the security industry for over 20 years,” said Peggy Caruso, president of XtraSales Inc. “We’re looking forward to extending that same commitment to the Pro A/V Industry.”

The trend toward integrated security and professional A/V systems is a significant one, noted Mark Meding, principal, On the Road Marketing. “We are proud to partner with XtraSales. Integrated solutions between our various manufacturers is a win-win for all, and further highlights how manufacturer’s reps continue to bring value and innovation to the industries they serve.”

On the Road Marketing is a manufacturers' sales and marketing rep firm serving manufacturers in the commercial audio and video industry, representing product lines in New York metro, upstate New York, New England, Delaware and eastern Pennsylvania. XtraSales Inc. has been servicing the New York/New Jersey security industry since 1999, representing leading CCTV, access control and pro A/V manufacturers.