Guardian Protection Services, a provider of smart security and automation services for home and business, announced an exclusive new partnership with the Pittsburgh Pirates through the 2021 season. Guardian is now the "Official Smart Home Security Provider of the Pittsburgh Pirates." The new deal also includes the rebranding of the PNC Park bullpen space with Guardian becoming the presenting partner of the area as well as expanded in-park advertising and media.
Guardian will be the in-park presenting sponsor of all pitching changes, as well as all Pirates save opportunities at PNC Park. To highlight this, the bullpen will include a vibrant new look — with Guardian's branding and primary purple color throughout the area. This unique sponsorship opportunity connects the goal of Pirates relief pitchers to protect the lead with Guardian's mission to help protect homes and businesses.
"We are proud to partner with Guardian Protection and look forward to an expanded relationship with yet another great local company," said Frank Coonelly, Pirates president. "Guardian is a trusted name in smart home and business security as well as a trusted brand in the Pittsburgh community."
"While families and business owners in many areas rely on Guardian, we've never lost sight of our humble beginnings and the city that gave us our start," said Kevin Bish, vice president of marketing for Guardian Protection Services. "We're incredibly excited to announce our new Pittsburgh Pirates partnership."
This marks the second major league team sponsorship for Guardian, following their September 2018 announcement of a three year sponsorship agreement with the Pittsburgh Steelers. A Pittsburgh Pirates Day was held at Guardian’s corporate headquarters where Coonelly and Guardian President Bryan Cipoletti made the announcement to Guardian employees. Pirates pitcher Nick Kingham and the famous Pittsburgh Pirates Pierogies mascots also made a surprise appearance.