Will Cyber Security Concerns Stop Consumers From Participating in Amazon Prime Day?
Today is the often looked forward to Amazon Prime Day: an annual shopping holiday exclusive to Amazon Prime subscribers. Last year’s Prime Day brought in an estimated $4.19 billion in sales globally. But will cyber security concerns stop consumers from participating this year?
The 2019 Unisys Security Index holds some results that show this as a possibility. Among other security industry findings, the Index showed that:
- More than half of Americans are seriously concerned about the security of their online shopping and banking activities.
- The 2019 Unisys Security Index hints at a widespread perception that consumers do not fully trust organizations that hold their personally identifiable data.
- The threat of hacking and viruses is driving much of the concern around internet security, with 57 percent of Americans seriously concerned about the risk of being hacked or their security compromised while online.
- Overall, 70 percent of Americans would agree with the growing amount of data, apps and devices, it is high time to create a new, more secure and controlled Internet – with one-third saying they strongly support this idea to protect against potential cyber threats.
- Almost two-thirds (63 percent) of Americans are seriously concerned that their identity could be stolen and/or misused – indicating that U.S. consumers continue to feel an overall sense of vulnerability about how their personal data is being captured, stored and used by organizations.
To learn more about the Unisys Security Index, click here.