As part of a continuing initiative to expand its local presence across the U.S., SnapAV has acquired Custom Plus Distributing, a regional distributor on the West Coast. Custom Plus operates branches in Seattle, Portland, Sacramento, San Jose and Los Angeles, all of which offer a robust product selection and specialize in personalized sales support.

The acquisition of Custom Plus increases SnapAV’s ability to deliver coast-to-coast coverage and reaffirms its commitment to bringing more local options to dealers across the country, according to the company. In the near future, dealers will be able to purchase SnapAV products alongside the existing product lineup at Custom Plus locations. SnapAV and its local distribution centers (Allnet, Volutone and MRI) will continue to operate as usual.

“We’ve heard tremendous feedback from dealers who love the convenience and wealth of options that our local distribution centers provide,” said John Heyman, SnapAV CEO. “Our expansion into local markets gives us opportunities to serve our customers in entirely new ways with exceptional in-person service and hands-on training from industry experts. Providing a true one-stop shop for our customers is a key piece in our ongoing dedication to making dealers’ lives easier and their businesses more profitable.”

Custom Plus will retain its name, team, brands and policies going forward. Current Custom Plus President Bob Oliver will continue to oversee Custom Plus and Oliver Marketing. Vice President Mike Munger will focus on Custom Plus Home Electronics sales and operations.

“We’re excited to join a company that’s as passionate as we are about going above and beyond to serve custom integrators,” Munger said. “It’s an honor to be a part of the SnapAV family, and we know that this partnership will have a positive impact on our dealers and on the industry as a whole.”

“Everything we do at SnapAV is guided by our mission of doing more for our customers,” Heyman said. “We can’t wait to see the positive influence this expansion has for our dealers on the West Coast.”