Calipsa, a provider of deep learning-powered video analytics for false alarm reduction, appointed Brian Baker as its new vice president of the Americas.

Baker brings with him a wealth of experience in the video analytics and surveillance market, as well as an extensive background in sales, marketing and business development. His appointment to Calipsa comes after a successful period as vice president of sales, Americas for Briefcam, a global provider of video analytics for video review and search, where he led the strategy and build-out of the Americas sales organization after the acquisition by Canon Inc. During his tenure, the company experienced substantial year-on-year sales growth in the Americas while he simultaneously expanded and transitioned the region’s sales organization.

Prior to his time at Briefcam, Baker served as VP/GM & CEO Americas of VCA Technology Inc., a global provider of IP video, video analytics and cloud-based business intelligence technologies. Previously, he held the position of vice president in the North American retail division of Wincor Nixdorf Inc., where he was responsible for the software and solution sales strategy, business expansion, professional services and the IoT product team. Baker has also led global sales and professional services at ObjectVideo, the early pioneer of commercial video analytics technologies, where he drove sales in the end-user, channel and OEM business segments. He holds an MBA with an emphasis in finance from Southern Methodist University and a BA in marketing and business management from Carthage College.

As vice president of the Americas, a newly created role, Baker will be leading Calipsa’s commercial strategy and operations in the region. In addition to driving revenue growth across key markets, he will also be focused on developing strategic partnerships that elevate Calipsa’s market presence, and influencing the product roadmap based on trends and opportunities.

“Calipsa’s market-leading video false alarm filtering platform is now analyzing more than 4 million video alarms daily and recently surpassed the milestone of 1 billion alarms processed, with a 99.95 percent accuracy rate, but we are only at the beginning of the journey,” Baker said. “The powerful team, product roadmap and strong investor backing have the formula for exponential growth and long-term success. I am both thrilled and honored to be joining Calipsa at such an important inflection point in its young history. Building teams and driving growth is what I love to do and I look forward to expanding the company’s presence in the Americas and beyond.”

Calipsa CEO Rashid Khan said, “Brian has a proven track record of scaling commercial teams in the U.S. and an unrivalled knowledge of the physical security market. We are preparing to embark on a period of significant growth in the Americas and we believe Brian is the best person to lead us into this new phase. We are delighted that Brian has chosen to join Calipsa. He has already proven to be an excellent culture fit and exciting addition to our growing global team of passionate and driven individuals, and I am really looking forward to seeing the impact of his appointment over the next few months.”