NSCA, the not-for-profit association representing the commercial integration industries, announced topics and sessions for the 23rd annual Business & Leadership Conference (BLC), to be held virtually on Feb. 24-25, 2021.

NSCA’s BLC is the industry’s platform for executive-level education and discussion. The event attracts hundreds of executives annually to learn from other leaders and hear about new ways to embrace technology and motivate employees.

The 23rd annual BLC is particularly crucial for the integration community, which is battling through once-unpredictable market-challenges. BLC content is precisely focused on helping integration company leaders make smart decisions while delivering takeaways that can realistically be implemented.

“There’s no doubt that this is our most important BLC ever,” said NSCA Executive Director Chuck Wilson. “At NSCA we know what our role is — to be a trusted advisor to member companies and to help them run their businesses better. We’ve consulted with countless company leaders and watched integration companies battle through 2020. This year’s BLC content is laser-focused on helping them be successful in 2021. We take this very seriously.” 

While this 23rd annual BLC is the first to be in a virtual setting, NSCA conducted 2020 Pivot to Profit virtually in September.

“We’ve all been on more than our share of virtual events,” said Shedan Maghzi, corporate strategic advisor for Avidex and an NSCA Board member. “NSCA knows that and makes sure the sessions are worth attendees’ valuable time. I attended NSCA’s 2020 Pivot to Profit Virtual in the fall and the content was extremely strong. It was the best virtual event experience I’ve had.”

Confirmed BLC 2021 keynotes and speakers for the two-day, mid-week event include:

• “Economic Outlook 2021 for Integrators” by Dr. Chris Kuehl
• “Making the Agility Shift: Creating Agile and Effective Leaders, Teams and Organizations” by Pamela Meyer, Ph.D
• “Business Benefits of Diversity, Equity, and Inclusion” presented by Ignite 2.0 Committee
• “Digital Transformation and Innovation” by Brian Solis
• “Making Strategy Happen” by Michael Canic
• “Becoming No. 1 in a Crowded Market – What Big Brands Know” by Gerry O’Brion

Content sessions cover topics like agility; reliable indicators and dashboards; leadership infrastructure; and processes, workflows and outcomes.

For continually updated session descriptions, including the lineup of Business Breakout and Workshop sessions, visit NSCA.org/blc.

“We all want to get back to networking in person, and that’s exactly what we’ll do with BLC in 2022,” said Mike Boettcher, CEO-PA at New Era Technology and NSCA Board president. “However, we have important business and leadership objectives right now. I agree that this one-time virtual BLC is actually the most important ever.”

NSCA members pay $495 to attend; non-members can attend for $899. To register, visit www.nsca.org/blc.