I’ve been doing some marketing work for cannabis companies, including one that is considered a market leader. This company is the dominant player and set the benchmark against which all others are compared.

Do you have a social media marketing plan, or are you simply hoping and praying that your social media efforts will pay dividends? When it comes to business, I’d rather plan than hope.

Email is a part of our daily lives. Many would argue that it’s impossible to conduct business today without using email. I think that’s especially true in the security industry.

Dallas-based Securadyne (SDM’s 2016 Systems Integrator of the Year) was established in 2011 by CEO Carey Boethel. By 2018, it had more than 300 staff, 17 U.S. branch locations and had achieved more than $73 million in annual revenue prior to its acquisition this year by Allied Universal.

This month I have two tips to help you sell more camera systems. I have a tip for residential sellers and one for commercial sellers. 

THRESHOLD visitor management systems, headquartered in Connecticut, has increased its customer-facing reach by opening two new sales offices — one in Florida, to be run by a long-time THRESHOLD account executive, and one in California, the result of a recent hiring.

Safe Zone, a manufacturer and marketer of gunfire detection systems, today announced the appointment of two new sales rep companies — Security Solutions Inc. and LRG Inc. — to strategically present the company’s solution for schools, hospitals, hotels, restaurants, health clubs, theaters and any other owner/operator of a public place where a threat can ensue.

Sometimes the key to greater sales lies not in the discovery of new ideas, but rather in getting rid of some old ones.

Arecont Vision Costar, a provider of network-based video surveillance solutions, announced the addition of GT Reps LLC to its Authorized Manufacturer’s Representative Program. GT Reps will deliver pre-sales support across the U.S. Great Lakes Region, which includes the states of Ohio, Michigan, Kentucky and Indiana.

WeSuite, a software manufacturer of sales management tools for technology sales and service providers, will host its second annual Summer Workshop August 6-9 at the Cambria Hotel and Suites in White Plains, N.Y. This three day event, designed for WeSuite system administrators and super users, focuses on how clients can maximize features, functionality and workflows, today and in the future as their businesses grow and evolve.