SS&Si Dealer Network has been appointed as a distributor of Genesis Cable of Pleasant Prairie, Wisc. Genesis Cable offers a full complement of low-voltage cable for integrators and alarm dealers.

With branch locations in Florida and Alabama, the primary focus of SS&Si is intrusion products for its more than 700 dealer partners nationwide. Part of SS&Si's strategic growth plan is to expand its product offerings and branch footprint in 2021.

"We're excited about this big announcement and what it means for our business, our growth and most importantly, our dealer partners," said Jake Voll, SS&Si's CEO. "As we sell deeper across product categories and product lines, we'll capture a higher percentage of our dealer partners' overall spend. And with two — and soon to be three — branch locations, we expect to see tremendous growth this year, as we did in 2020."

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