One of the most important things to any security salesperson is customer acquisition. Here are three of my favorite ways to find new prospects. They aren’t for the weak at heart, but they sure do produce results.
One of the most important things to any security salesperson is customer acquisition. Here are three of my favorite ways to find new prospects. They aren’t for the weak at heart, but they sure do produce results.
I’ve been doing some marketing work for cannabis companies, including one that is considered a market leader. This company is the dominant player and set the benchmark against which all others are compared.
Do you have a social media marketing plan, or are you simply hoping and praying that your social media efforts will pay dividends? When it comes to business, I’d rather plan than hope.
Email is a part of our daily lives. Many would argue that it’s impossible to conduct business today without using email. I think that’s especially true in the security industry.
Dallas-based Securadyne (SDM’s 2016 Systems Integrator of the Year) was established in 2011 by CEO Carey Boethel. By 2018, it had more than 300 staff, 17 U.S. branch locations and had achieved more than $73 million in annual revenue prior to its acquisition this year by Allied Universal.
THRESHOLD visitor management systems, headquartered in Connecticut, has increased its customer-facing reach by opening two new sales offices — one in Florida, to be run by a long-time THRESHOLD account executive, and one in California, the result of a recent hiring.
