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Home » Authors » Cassie Peterson

Cassie Peterson

Articles

ARTICLES

smartHOME Exclusive - State of the Market: Home Automation

Cassie Peterson
September 3, 2017
Even as competition increases, in 2013 there’s plenty of room at the table for security integrators who want a share of the booming home automation market.
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9 Ways to Make Money With smartHOME Technologies

Discover new ways to increase income and gain a competitive edge with these exciting offerings.
Cassie Peterson
August 21, 2013

With new competitors entering the home automation market, residential systems integrators need to work harder to attract and keep customers. 


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Four Quadrants of the Outdoors to Explore

Exciting new options are available for integrators to push technology outside the home.
Cassie Peterson
July 18, 2013

From holiday cookouts to relaxing by the pool, summertime means more time outdoors. As homeowners step outside and want to bring technology with them, new opportunities arise for integrators willing to take them there.


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How Apps are Evolving to Do More Home Automation

As homeowners become comfortable using apps to stay connected to their homes and their expectations rise, the next generation of apps is evolving now.
Cassie Peterson
June 26, 2013

In just the past couple of years, apps — and the mobile devices they inhabit — have revolutionized how we interact with the world. Security and home automation and control are no exception. 


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PERS on the Move

With improving GPS and cellular technology, personal emergency response systems are breaking boundaries in what’s possible for personal protection and expanding the market to serve a growing segment of the population.
Cassie Peterson
May 15, 2013

With improving GPS and cellular technology, personal emergency response systems are breaking boundaries in what’s possible for personal protection and expanding the market to serve a growing segment of the population.


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Offering Solar in the smartHOME

Cassie Peterson
April 25, 2013
Many integrators have already discovered that adding home energy management features to residential systems provides opportunities for additional sales and recurring monthly revenue (RMR).
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Dealers Share How Home Energy Management Solutions Pay Off

Successful dealers share how they are making home energy management solutions pay off monetarily — for them and their clients.
Cassie Peterson
April 11, 2013

While most people like the idea of conserving energy and going green, moving from theory to practice in their daily lives requires more than just a philosophy. “Everybody likes being green if it’s not too much work,” explains Gene Jordan, president of Advanced Security Engineering, an Alarm.com dealer located in Pleasanton, Calif.


Read More

Tips for Adding Lighting & Shades to Your Offerings

Adding lighting and shade controls to an alarm system can enhance security for homeowners. By finding the approach that best fits their business model, dealers can transition into these lucrative categories.
Cassie Peterson
March 13, 2013
Because light is a natural deterrent to crime, adding lighting controls and automation to a security system can improve the effectiveness of the alarm system while providing customers with a product that enriches their lives. “Homeowners are seeing the value of the lifestyle aspect in daily life, as well as security, which is equally important,” says Rob Puric, director, product management and marketing, Honeywell Security and Communications, based in Melville, N.Y.
Read More

Success With Residential Video

Pay attention to these seven areas for designing and installing residential video systems — particularly privacy and security — and you will have satisfied customers who may help you grow your business.
Cassie Peterson
February 5, 2013
The demand for residential video for both security and self-monitoring continues to grow as more homeowners take advantage of the convenience of mobile access and decreasing hardware costs. Regardless of the complexity and individual nuances of each home, employing a few key strategies can make design and installation proceed more smoothly for every system.
Read More

Aging in Place: PERS & Beyond

As seniors make up a growing percentage of the population, the demand for products and services to help them age gracefully in place will grow dramatically.
Cassie Peterson
January 30, 2013
Making market predictions is never an exact science, even for the experts. However, in the case of the baby boomers, with their sheer numbers, that they will dramatically affect a given consumer market is virtually guaranteed. “Other companies and industries have to pay for projections of the market. The Census Bureau tells us with precision that this segment of the market is growing,” says Stanley Oppenheim, president of Affiliated Monitoring, located in Union, N.J.
Read More
View All Articles by Cassie Peterson
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