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Home » Authors » David Morgan

Articles by David Morgan

Marketing Madmen 2019
Marketing Madmen

Without a Marketing Plan, You Plan to Fail

Marketing Plans
Alex-chavez-security-dealer-marketing-headshots
Alex Chavez
David-morgan-security-dealer-marketing-headshots
David Morgan
December 3, 2019
No Comments

If you did not have a marketing plan for 2019, take a good hard look at the year’s results. Chances are pretty good that you did not achieve the business goals you had hoped you would. Why?


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Marketing Madmen 2019
Marketing Madmen

Maintaining Your Online Reputation

Alex-chavez-security-dealer-marketing-headshots
Alex Chavez
David-morgan-security-dealer-marketing-headshots
David Morgan
November 4, 2019
No Comments

Some Tweet just trashed your security company, or a Facebook post about unreturned calls has people talking, or worse, someone who isn’t even your customer leaves a negative review on Yelp — now what do you do?


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Marketing Madmen 2019
Marketing Madmen

Why You Need an SSL Certificate Now

Certifications
Alex-chavez-security-dealer-marketing-headshots
Alex Chavez
David-morgan-security-dealer-marketing-headshots
David Morgan
October 7, 2019
One Comment

Even though physical security is a highly technical industry, most business owners are not aware of the constant stream of technological updates that can seriously impact their website.


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Marketing Madmen 2019
Marketing Madmen

Think AI is Just for Security? Think Again

Alex-chavez-security-dealer-marketing-headshots
Alex Chavez
David-morgan-security-dealer-marketing-headshots
David Morgan
September 2, 2019
No Comments

Artificial intelligence (AI) has taken our industry to a whole new level, becoming a force multiplier for video monitoring by filtering out false alarms.


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Marketing Madmen 2019
Marketing Madmen

Measuring the Effectiveness of Your Security Business's Marketing

Alex-chavez-security-dealer-marketing-headshots
Alex Chavez
David-morgan-security-dealer-marketing-headshots
David Morgan
August 5, 2019
No Comments

When measuring the effectiveness of your security business’s marketing, you need to remove the blinders and get out of the dark.


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Marketing Madmen 2019
Marketing Madmen

How To Create Effective Press Releases

Alex-chavez-security-dealer-marketing-headshots
Alex Chavez
David-morgan-security-dealer-marketing-headshots
David Morgan
July 1, 2019
No Comments

If you want to start a ruckus, just say press releases are dead in a room full of marketers.


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Marketing Madmen 2019
Marketing Madmen

How To Improve Your Security Business's Website

David-morgan-security-dealer-marketing-headshots
David Morgan
Alex-chavez-security-dealer-marketing-headshots
Alex Chavez
June 3, 2019
No Comments

Dealers, integrators and manufacturers approach my business partner and I on a fairly regular basis asking us to give our honest evaluation of their website.


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Marketing Madmen 2019
Marketing Madmen

How To Make Your Social Media Presence Effective

Alex-chavez-security-dealer-marketing-headshots
Alex Chavez
David-morgan-security-dealer-marketing-headshots
David Morgan
May 6, 2019
No Comments

Time and time again my business partner is asked to fly around the country to speak with dealers and integrators about marketing topics.


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Marketing Madmen 2019

The Importance of Networking

Alex-chavez-security-dealer-marketing-headshots
Alex Chavez
David-morgan-security-dealer-marketing-headshots
David Morgan
April 1, 2019
No Comments

It’s vital that your security integration company partake in networking events to collect databases that can later be entered into your digital marketing efforts.


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Marketing Madmen 2019
Marketing Madmen

How to Build a Strong Local Brand

David-morgan-security-dealer-marketing-headshots
David Morgan
Alex-chavez-security-dealer-marketing-headshots
Alex Chavez
March 5, 2019
No Comments

In today’s market, competition is fierce. When big security companies have endless budgets, how do you compete?


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