Articles by David Morgan

AVS Level 0 identifies alarm events verified as not requiring a call for service to an emergency communications center. “Get to Zero” translates into disciplined reporting, clear SOPs, practical training, rigorous verification, and collaboration with alarm dealers and public-safety partners.

It’s time to start selling peace of mind. Instead of approaching clients with technological terms like “door/window sensors” and “monitoring services,” dealers should help their clients emotionally experience the transformation from vulnerable to protected.

Let’s be honest: most in the industry are sleepwalking through LinkedIn.

Here’s a step-by-step blueprint to help security companies bypass the “busywork” of social media and create lead-generating machines that deliver measurable ROI.

In an industry where trust and reliability are critical, video can be your most effective tool for building credibility and showcasing your expertise.

Social media. You either love it or hate it.

Marketing is shifting from technology-driven messages that interrupt the customer’s journey, to connected content that carries the customer through a curated journey to your front door.

Podcasting, an often overlooked medium, offers unique advantages that align perfectly with the needs of security industry professionals.

Discover eight hidden reasons why your security industry marketing might be underperforming and learn how to transform your strategy for better results.

Learn the importance of pay-per-click (PPC) advertising for security businesses, along with strategies for creating effective ads that resonate with target audiences and drive high-quality leads.