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Home » Authors » Brian Offenberger

Articles by Brian Offenberger

The Measure of (Security) Success

We’ve Got Your Number, but Do You Have It, Too?
Brian Offenberger - SDM Magazine
Brian Offenberger
June 4, 2018
Too many company owners I encounter build their website, put it online and then hope and pray that it works. They buy some ad space, do some marketing and wonder if it works. They don't hold these things accountable for producing profit. They never test to find out what works best.
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How to Leave a Security Sales Voicemail That Works

Brian Offenberger - SDM Magazine
Brian Offenberger
May 9, 2018
f you don’t leave a well-planned and well-crafted voicemail, well, you can count on not getting any response at all. Here are some tips for leaving a good voicemail.
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Bouncing Back After a Security Sales Loss

Brian Offenberger - SDM Magazine
Brian Offenberger
April 2, 2018
Losing can and does happen to all of us. So how do you recover, how do you bounce back from a string of failures?
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28 Phrases to Close the Security Deal

Brian Offenberger - SDM Magazine
Brian Offenberger
March 1, 2018
You can work hard. You can be a star at prospecting and qualifying. You can design the best security systems known to modern man. But if you can’t close a deal, you’re going to starve.
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5 Steps for Finding & Hiring Great Security Sales Reps

Brian Offenberger - SDM Magazine
Brian Offenberger
February 1, 2018
I’m going to show you how to find qualified sales reps on LinkedIn to hire your next top-performing salesperson.
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11 Security Sales Resolutions for 2018

Brian Offenberger - SDM Magazine
Brian Offenberger
January 1, 2018
The new year signifies a new beginning, so new resolutions, new goals and new directions fuel your thoughts. Here are 11 New Year’s resolutions for salespeople.
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How to Get Your New Security Sales Hire Up to Speed

Onboarding
Brian Offenberger - SDM Magazine
Brian Offenberger
December 1, 2017

Getting your new sales reps up to speed quickly is a priority for all organizations. It can be hard to be patient and acknowledge the time commitment that can take.


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How to Write Security Sales Emails That Get Response

Brian Offenberger - SDM Magazine
Brian Offenberger
November 1, 2017
You probably use email every day to communicate with prospects and customers. How well you use email may often determine the size of your commission check.
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How to Overcome the 3 Most Common Objections to Sales Pitches

Brian Offenberger - SDM Magazine
Brian Offenberger
October 7, 2017
You can eliminate a lot of objections simply by respecting the prospect’s time. Explain what you want early in your outreach. Every email, text, voice mail and phone call should lead with a statement that you’ll be quick, followed by a short (one or two lines or 30 seconds or less) prospect-centric customized value proposition.
Read More

9 Steps to Developing Repeat Business

Brian Offenberger - SDM Magazine
Brian Offenberger
September 2, 2017

Jeff is a sales rep at a security company owned by one of my customers. When I saw Jeff, he was quite upset; he just lost a commercial customer.


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