It’s July. We’re at the halfway point of the year. And because I want 2016 to be your best year ever, I’m devoting this month’s column to sharing five of my favorite ways to generate more sales leads.
So you need a new salesperson. You solicit resumes and review them all to find the top candidates. Human Resources may even help you with screening before you call in your top prospects for an interview. You and others in your organization put the candidate through the ropes.
Knowing how to sell and knowing how to develop and manage a sales team are two different things. Owners and managers who assume their sales skills transfer to sales team leadership are at a disadvantage.
Nearly every security salesperson dreams of an unlimited supply of qualified prospects. However, there is a wide gap between “dreams” and “reality” that many salespeople never seem to cross.
Because looking at statistics and numbers is as welcome for salespeople and sales managers as an IRS audit or a colonoscopy, they ignore the true value of it.
