There is one thing no marketer wants you to know: Gaining an audience and then getting them to convert is freaking hard.

Group337 announced the launch of The Inside Community, a free and paid iOS/Android app and website dedicated to the security industry.

Networking in a world gone virtual is no easy task. Here, PSA Director of Marketing Candice Aragon explains how LinkedIn can help.

Columnist Roy Pollack challenges professionals to test their knowledge in the latest 5 Minute Tech quiz.

Silvertrac Software, in conjunction with its parent company, Trackforce Valiant, announced the launch of Thinkcurity.com, an online learning and networking community for the private security industry.

There’s hardly a person in the electronic security industry that does not realize the value of networking, but mention the value of actively networking with fellow industry professionals, and you get a mixed reaction.

The Security Industry Association (SIA) announced plans for AcceleRISE 2020, a virtual conference for young professionals in the security industry, to help tomorrow’s security leaders get a leg up in their career development and industry knowledge and connect with other rising stars in the industry.

Attendance was strong with 20,000 registrants from more than 125 countries and 550+ exhibitors packing the convention center. Security professionals also engaged in sessions around the world via Global Access LIVE! streaming with participants in more than 15 countries.

If you want to start a ruckus, just say press releases are dead in a room full of marketers.

Dealers, integrators and manufacturers approach my business partner and I on a fairly regular basis asking us to give our honest evaluation of their website.