ADI Global Distribution, a wholesale distributor of security, AV and low-voltage products, announced it will unify its Pro AV products distribution offering under the ADI Global Distribution brand. Following the integration of the newly acquired Shoreview Distribution business, ADI will integrate its Herman Pro AV business this spring. Herman Integration Services (HIS), the AV labor subcontracting services, will retain its brand and continue to serve as a value-added service available through ADI.
“We identified Pro AV as a growing category for ADI and our customers, and we continue to make significant investments to broaden our reach and strengthen our market position,” said Cynthia Menna, vice president and general manager, Pro AV at ADI. “Unifying under one solid brand and providing a central source for our Pro AV products portfolio will make it easier for customers to leverage ADI's scale and resources to fuel new growth.”
With 115 branch locations and 10 located distribution, the unification allows customers to access more brands, more inventory, more services and more support, according to the company.
“At ADI, we’re committed to building the foundation to support decades of pro AV growth for our customers, and for our industry,” Menna said. “This change represents the next step in our strategy to make ADI the indispensable Pro AV partner of choice.”