How Security Dealers Can Get in on Holiday Shopping Mania

Plan Ahead to Get in on Start of Holiday Shopping Season

By David Morgan, Marketing Madmen, Alex Chavez, Marketing Madmen

Black Friday, the day after the Thanksgiving holiday, is a day full of special shopping deals and big discounts and is considered the beginning of the holiday shopping season. David Morgan, co-founder of SD Marketing and half of the Marketing Madmen, explains how installing security contractors can also get in on the shopping mania by marketing special promotions to existing clients as well as prospects.

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KEYWORDS: marketing

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David Morgan is a veteran marketing specialist for the security industry. He co-founded SD Marketing, serving 300+ companies globally with innovative, data-driven strategies. David hosts webinars and is actively involved in industry associations, leveraging proven expertise from managing marketing for top security brands and dealers.

Alex Chavez is co-founder of Security Dealer Marketing, a full-service marketing agency for the security industry, servicing dealers, integrators, manufacturers and other industry professionals. Visit Security Dealer Marketing at www.sdmktg.com.