Paxton, the global brand of access control, video surveillance and intercom systems, has launched a new customer loyalty program.
Paxton Rewards is the first ever opportunity for installers in the United States to earn rewards by participating in training, installing Paxton solutions, and completing activities or achievements, according to an announcement.
Paxton Rewards is now live in the Paxton Installer app. Download the app for free from the Apple App Store or on Android Google Play.
“Three years ago, we launched the Paxton Installer app and, so far, it’s been downloaded by over 25,000 users,” said Gareth O’Hara, Paxton’s chief sales officer. “This essentially delivered the first phase development of the program in validating that the app was deemed useful. We now have the right platform to deliver what will be seen as a simple-to-use, loyalty program that matches our customers’ expectations.”
The new rewards program is said to provide installers with a range of benefits and an opportunity to build strong partner relationships with the technology manufacturer. From Paxton Partner to Platinum Partner status, installers will unlock more benefits with every tier, helping them to build and promote their businesses.
Earning points is straightforward. Installers can scan any Paxton products with a silver barcode, attend training or submit case study suggestions.
“We are huge believers in education and the provision of free training, so when people come to training, they will get points. Also, if they do a fantastic installation that they want to promote via a case study, they will get points by submitting it to us.
“So, the program is not just about purchasing Paxton products, it is also about development through training and education, putting yourself in the shop window with case studies and being a true partner with us,” Gareth says.
Range of Benefits
Installers can achieve different benefits with the program, including Paxton products, partner badges to show their expertise, and elevated listings on Paxton’s website. Paxton-branded merchandise and Amazon vouchers are also available for installers to redeem in the Paxton Rewards store, providing options to spend points on what suits their specific needs.
“For the first time, installers can exchange points for Paxton products,” Gareth says. “This can add value to their customers and create a commercial advantage. We are keen to work closely with our installers and not only reward them with a program for the products they buy, but also help them to develop new business by leveraging the Paxton brand themselves.”
Joining the program does not only give installers rewards, but they will also have a chance to further experience the advantages of the recently updated Paxton Installer app.
Steve Rowlands, Divisional Director of Product Management at Paxton, explains, “Installers can access many useful resources via the app, including literature, product manuals, and installation tutorial videos. And what's more, the content is stored in the app locally after being viewed. This is useful when installers are on site with no Wi-Fi, as they can still view the materials to get the instructions they need.”
