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SDM Newswire

ALCEA Strikes Partnership With Manufacturer’s Rep LRG

By SDM Editors
ALCEA_LRG.jpg
April 25, 2024

ALCEA, the brand formerly known as ASSA ABLOY Global Solutions - Critical Infrastructure, announced an agreement with Houston-based LRG Inc., an independent regional manufacturer’s representative company serving the electronic security and access control industry. 

As the internal systems integrator partner across the ASSA ABLOY ecosystem, ALCEA offers a comprehensive assortment of security solutions and access management systems. Ranging from security hardware, locks and devices, to key management and access control systems, these solutions can be customized, digitalized and integrated to enhance security and operational efficiency. 

“LRG Inc. will be a key partner to bring our vision of ensuring that life goes on and customers’ operations are kept uninterrupted,” said Jerry Burhans, managing director of ALCEA. “We know that leveraging a professional selling force like John Swinford’s team at LRG can accelerate our growth and will have an enormous impact on our brand development.”    

Veteran owned and operated, LRG was founded in 2001 and specializes in access control, intrusion, surveillance, audio/video and IP solutions from industry leading manufacturers for the central United States. Services include pre-sales assistance, technical training and project registration support. 

“This partnership is a natural fit that leverages each of our respective strengths, and expands ALCEA’s ability to serve a broader customer base,” stated John Swinford, CEO of LRG. “Our mission is to expand their market share beyond what their exceptional team has already accomplished throughout the U.S.” 

Swinford points outs that ALCEA’s solutions portfolio also fills a gap in LRG’s current access management product portfolio. 

“What is really unique about ALCEA is they are offering critical infrastructure customers compliance at the edge. Utilities, telecom, oil and gas firms, they all struggle with key management, audit trails, and controlling physical access at remote sites across wide geographies,” Swinford continued. “We are excited to show customers that ALCEA is really the only company whose edge locking devices can interface with your access control systems, so that you have a seamless top to bottom security solution. And you can achieve compliance with the latest critical infrastructure protection standards.”

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KEYWORDS: ASSA ABLOY LRG

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