DICE Corp. announced the promotion of Jennifer Balash to senior vice president and head of global sales.

This announcement follows the recent retirement of Avi Lupo, a long-time industry veteran who served as executive vice president overseeing sales and business development. In her new role, Balash will reportedly lead and oversee DICE’s internal and external sales teams on a global scale, driving the company’s mission to deliver the most advanced AI- driven automation and video event management solutions worldwide, according to the announcement.

“Jen’s proven track record and her 16 years of dedication to DICE make her the ideal leader for this role,” said Clifford Dice, president & CEO, DICE Corp. “Her exceptional leadership, strategic vision, and commitment to innovation have already made a tremendous impact. I am confident that she will continue to propel DICE toward achieving our ambitious global goals.” 

Balash joined DICE Corp. in 2009 as a member of the sales department. Over the years, DICE said she has excelled in roles spanning multiple departments, including her most recent position as director of project and account management. The announcement states that Balash successfully managed new system installations and deployments while leading DICE’s national accounts division, achieving record-high revenue for the division over the past three years.