Bubble Agency has acquired HighRez, a marketing communications agency focused on the physical security and media technology industries.

This step in Bubble Agency’s growth strategy adds new expertise in the physical security sector and expanding its presence to the East Coast of the United States. Bubble Agency, headed by CEO Sadie Groom, servesbrands in media, AV, and sports technology, including Globecast, Matrox, Pixellot, Ross Video, and Yamaha. Led by Véronique Froment and Doug Hansel, HighRez’s client roster includes Genetec, i-PRO, IMAX, and Interface Systems.

According to the announcement, the combined company is positioned to deliver a more robust, global service offering, giving clients greater resources, more comprehensive marketing and communications expertise, and enhanced support in both the Americas and Europe. The addition of physical security complements Bubble Agency’s sector expertise in media, AV, and sports technology. In addition, HighRez’s location in the greater Boston area establishes a strategic East Coast presence for Bubble Agency, enabling closer collaboration with clients and media contacts across the United States, the announcement continued.

“We are excited about what this means for our clients and the future of our business,” said Groom. “I have known the HighRez team for many years, and the focus of both agencies has always been on providing exceptional service and expertise. By joining forces, we can offer even more services and support to our clients while entering a whole new market to support Bubble’s growth ambitions.”

The HighRez team, known for its deep industry experience in both physical security and media technology, will continue to serve its clients with the same senior executives and commitment to excellence that they have provided for over 23 years, ensuring clients continue to receive the high-touch, senior-level support they have come to expect, the announcement states.

“From our clients’ perspective, nothing changes,” said Froment, founder of HighRez and now vice president of strategic accounts at Bubble Agency. “Clients will continue to work with the same senior executives they have trusted over the years, but now with the backing of a larger, more powerful team. This acquisition is all about giving our clients more — more resources, more global reach, and an expanded team — to help them achieve their goals for growth while maintaining the close, personalized attention they know us for.”