BEYOND Insights, a market research and strategy consulting firm, announced the appointment of Margie Gurwin as vice president, market strategy.

According to the announcement, Gurwin will spearhead the company’s growing practice focused on supporting the physical security industry. With decades of experience as a marketing lead and consultant for various manufacturers and service providers in the security industry, BEYOND Insights said Gurwin has successfully helped companies drive growth and differentiate their brands.

BEYOND Insights believe her deep knowledge of the physical security market, her active involvement in industry associations, and a proven track record of delivering impactful campaigns, positions her perfectly to lead the company’s efforts in this sector.

In addition to her new role at BEYOND Insights, Gurwin will continue as owner and principal of Content Creation Partners, a firm specializing in content development and strategic storytelling.

“We are thrilled to welcome Margie to our leadership team,” said John Bekier, CEO, BEYOND Insights. “Her innovative approach to market strategy and her passion for helping companies in the physical security industry achieve their goals align perfectly with our mission. We’re confident Margie’s involvement will be instrumental in advancing our clients' success.”

Under Gurwin’s leadership, the practice aims to help security clients navigate an increasingly complex and competitive industry landscape with guidance from research professionals who understand the marketplace and industry-specific challenges. 

“I am honored to join BEYOND Insights and lead its efforts in the physical security space,” said Gurwin. “The industry is evolving rapidly, and companies need innovative and strategic partners to help them stand out and adapt. Market insights can help companies sell more products and services, sell more profitably, and provide the foundation for thought leadership and marketing content that drives meaningful engagement. I look forward to collaborating with our clients to drive results and position them for long-term success.”