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Trends & Industry IssuesSDM Newswire

ESA Forms AI Readiness Council to Help Security Integrators & Dealers Navigate AI Transformation

By SDM Editors
ESA Logo
Photo courtesy of ESA.
September 5, 2025

The Electronic Security Association (ESA) formed its AI Readiness Council (ARC), an initiative designed to help the electronic security and life safety industry navigate the complexities of artificial intelligence (AI) adoption in a responsible, practical, and profitable way. ESA created ARC to ensure members stay ahead of the AI transformation.

Priya Serai, chief information officer, Zeus Fire and Security will lead the council as its chairperson, bringing deep expertise and strategic vision to this effort. Serving alongside Serai as vice chair will be Matt Carlson, controller and accounting manager, Doyle Security, ensuring the council’s work remains rooted in the real-world needs of security professionals.

“ARC gives our members a way to lead, not just react, as AI reshapes the security landscape,” said Kevin Stone, chairman of the board, ESA and chief operating officer, Doyle Security. “This council is about real-world solutions that help integrators and business owners adopt AI with confidence and clarity.”

The Council will focus on four core areas:

  • AI in Action: Highlighting real-world use cases in video surveillance, fire detection, intrusion systems, and central station monitoring
  • Ethics and Governance: Building frameworks to address bias, manage risk, and meet compliance standards
  • Standards and Best Practices: Developing operational and technical guidance for safe, scalable AI integration
  • Education, Workforce Readiness, and Business Optimization: Delivering training content and pathways that build AI literacy, with a special emphasis on how AI can streamline marketing, sales, operations, installation, and billing for security companies

“ARC is here to separate signal from noise,” Serai said. “We want to help companies make informed decisions and understand the long-term impact of AI in our industry.”

ESA is now seeking volunteers to serve on its AI Readiness Council. Council members will contribute to webinars, toolkits, white papers, and working groups focused on shaping the future of AI in the security space. Industry professionals passionate about innovation and leadership are encouraged to apply.

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KEYWORDS: artificial intelligence (AI) Electronic Security Association ESA

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