ESA Announces Industry Research Center Advisory Council to Help Shape the Future of Security Industry Intelligence
The Electronic Security Association (ESA), a trade organization representing the electronic life safety and security industry, announced the formation of the ESA Industry Research Center Advisory Council, a group of industry leaders who will help guide the strategic direction of the association’s research initiatives and ensure they address the issues most important to electronic security and life safety professionals.
The Advisory Council brings together respected executives from across the security integration ecosystem to provide industry expertise, identify emerging trends and help shape future research priorities for the ESA Industry Research Center, including the ESA Industry Performance Index (IPI).
The inaugural members of the Advisory Council include:
- Michael Barnes, founder, Barnes & Associates
- Kirk MacDowell, president, MacGuard Security Advisors
- Scott R. Elkins, executive chairman, Zeus Fire and Security
- Ken Francis, executive vice president, Digital Monitoring Products (DMP)
Additional Advisory Council members will be announced in the coming weeks.
“The ESA Industry Research Center was created to provide independent, data-driven intelligence that helps security professionals make better business decisions,” said Merlin Guilbeau, CEO, ESA. “Our Advisory Council ensures that our research remains grounded in the real-world challenges and opportunities facing integrators, dealers, manufacturers and the broader security community. Their collective experience will help keep our research relevant, practical and focused on the issues that matter most.”
Serving in an advisory capacity, council members will work alongside ESA leadership and Beacon Economics, the association’s independent research partner, to provide guidance on research priorities, emerging industry trends and topics that can deliver the greatest value to ESA members and the industry at large.
The council will also provide ongoing feedback as the ESA Industry Research Center expands its portfolio of research, benchmarking tools, economic analysis and educational resources.
“One of the greatest strengths of the Industry Research Center is that it is being built with input from the industry,” Elkins said. “This council represents leaders with diverse experiences across the security market, and together we have an opportunity to help ensure the research reflects the realities businesses face every day.”
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