Rhombus, a company in cloud-managed physical security solutions, launched Rhombus Insights, an AI-powered solution designed to empower businesses to measure virtually anything their cameras can see and automate responses based on those specific observations. The launch is an expansion of Rhombus’ AI analytics capabilities.

Rhombus Insights was created to address a challenge companies have faced: the inability to answer questions about their physical operations without ongoing and time-intensive human intervention.

“Companies have been limited to predefined analytics that couldn’t really address what they need to know about what’s going on at their store, their campus, their factory, or other physical space at any given moment,” said Rickey Cox, vice president of product, Rhombus. “Rhombus Insights changes that completely. If your Rhombus cameras can see it, you can now measure it, track it, and automate responses to it. This level of complete customization unlocks entirely new possibilities for how businesses continually optimize and secure their physical spaces.”

Rhombus Insights works with existing Rhombus camera infrastructure or 3rd party cameras and integrates with the company’s unified Rhombus Console.