ADT announced Kim Miller will join the company as executive vice president and chief marketing and communications officer.

Miller will lead the development of a unified and updated go-to-market approach, leading customer acquisition strategies tied to performance marketing and underscored by disciplined growth.

“Kim’s appointment marks an exciting step in ADT’s evolution. Her proven ability to unite brand, performance marketing and customer experience will contribute towards accelerating growth and strengthening our position as the leader in smart home security,” said Jim DeVries, chairman, president and CEO, ADT.

Miller brings extensive experience leading growth and marketing for global, mission-driven brands. She joins ADT from Aescape Inc., a wellness and AI robotics company, where she led go-to-market strategy, growth, marketing and branding. She has also held senior marketing roles at notable companies, including Consumer Reports and Flatiron School.

“I’m thrilled to join ADT at such a pivotal moment,” Miller said. “The company’s commitment to innovation and customer trust is unmatched, and I look forward to partnering with the team to deliver meaningful growth and elevate the customer experience.”