Daisy Expands Relationship With ADI by Selecting Parasol Services to Enhance Customer Support Nationwide

Daisy, a smart home and small business technology installation and services company, announced a strategic relationship with Parasol, a 24/7 remote support service owned by ADI, to enhance customer support across Daisy’s growing customer base. Initially, Parasol will extend Daisy’s technician-led support model beyond traditional business hours, providing always-available expertise for clients nationwide.
Daisy is leveraging Parasol’s expert team to provide overflow and after-hours support via phone, text, email and chat. This is aimed at ensuring clients enjoy consistent and reliable around-the-clock access to qualified technical help and proactive system monitoring when issues arise outside regular business hours.
“As we scaled, it became clear that our call center was delivering real value to clients and to our branch owners,” said Hagan Kappler, co-founder and CEO, Daisy. “It also became clear that demand was outpacing what we could reasonably build on our own in the short term. We chose to partner with Parasol to scale faster without compromising the experience that defines Daisy.”
The expanded relationship enables Daisy to extend coverage during evenings, weekends and periods of high call volume. Together, Daisy and Parasol will continue developing new ways to help enhance ongoing customer experiences as technology and service expectations evolve.
Daisy’s decision to partner with Parasol reflects a long-standing relationship with ADI, Parasol’s parent company.
“Since the start of Daisy, ADI has been an exceptional partner to our company, our branches and our technicians,” said Dion Persson, co-founder, Daisy and head of growth and M&A. “They understand what integrators need to succeed and consistently show up for the industry. Parasol carries that same DNA, focused on improving quality of life for operators while setting a higher bar for service. Together, our joint support team is dedicated to resolving complex issues quickly, minimizing downtime and delivering greater peace of mind and convenience for Daisy homeowners and business clients alike.”
By combining Daisy’s in-house technician expertise with Parasol’s remote support infrastructure, this model helps ensure Daisy can continue expanding its franchise and acquisition footprint while maintaining consistent, high-quality service nationwide.
“This partnership is about extending capability and raising industry standards for customer service,” Kappler said. “Our goal has always been to uplift this industry, support great operators and give them back time. Working with Parasol helps us do exactly that.”
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