NBFAA and SDM Present First Line of Defense Award
On Wednesday morning during the ISC West 2006 industry summit and keynote breakfast, the NBFAA and SDM presented the First Line of Defense Award to American Alarm & Communications Inc., of Arlington, Mass. Throughout the year, NBFAA member companies are encouraged to submit stories of how their companyâ€™s electronic security systems helped save a life, avert property damage, or prevent a crime. American Alarm was awarded for saving the lives of their customers, John Dunton and Carol McKeen. The homeowners contacted American Alarm to have a burglar alarm system installed, but it was an added carbon monoxide (CO) detection system that saved their lives.
â€œIt was the suggestion of a determined salesman that saved the lives of John and Carol,â€ said NBFAA executive director Merlin Guilbeau. â€œAmerican Alarm is a prime example of how an industry professionalâ€™s belief in the products and services he/she sells can have a profound and eternal effect on peopleâ€™s lives.â€
American Alarmâ€™s vice president Wells Sampson said that often when people are considering having a monitored alarm system installed they donâ€™t feel that a carbon monoxide detector is a necessary investment. â€œFor whatever reason, they feel that this danger doesnâ€™t apply to them,â€ he said. â€œAnd in some cases, cost may be a deterrent factor, but in all cases, saving a life is priceless.â€
American Alarm was selected from a number of entries and invited to receive their award with a free trip to Las Vegas during ISC West. The winning story is featured in SDMâ€™s March 2006 issue on p. 70, online at www.sdmmag.com (key word search under â€œSaving Customersâ€), and in NBFAAâ€™s quarterly magazine, Newsline.