On Wednesday morning during the ISC West 2006 industry summit and keynote breakfast, the NBFAA and SDM presented the First Line of Defense Award to American Alarm & Communications Inc., of Arlington, Mass. Throughout the year, NBFAA member companies are encouraged to submit stories of how their companyâ€™s electronic security systems helped save a life, avert property damage, or prevent a crime. American Alarm was awarded for saving the lives of their customers, John Dunton and Carol McKeen. The homeowners contacted American Alarm to have a burglar alarm system installed, but it was an added carbon monoxide (CO) detection system that saved their lives.
â€œIt was the suggestion of a determined salesman that saved the lives of John and Carol,â€ said NBFAA executive director Merlin Guilbeau. â€œAmerican Alarm is a prime example of how an industry professionalâ€™s belief in the products and services he/she sells can have a profound and eternal effect on peopleâ€™s lives.â€
American Alarmâ€™s vice president Wells Sampson said that often when people are considering having a monitored alarm system installed they donâ€™t feel that a carbon monoxide detector is a necessary investment. â€œFor whatever reason, they feel that this danger doesnâ€™t apply to them,â€ he said. â€œAnd in some cases, cost may be a deterrent factor, but in all cases, saving a life is priceless.â€
American Alarm was selected from a number of entries and invited to receive their award with a free trip to Las Vegas during ISC West. The winning story is featured in SDMâ€™s March 2006 issue on p. 70, online at www.sdmmag.com (key word search under â€œSaving Customersâ€), and in NBFAAâ€™s quarterly magazine, Newsline.