Members vote to rebrand NBFAA as the Electronic Security Association

 

Results from the National Burglar & Fire Alarm Association (NBFAA) name change vote were announced today. Of the ballots cast, 79 percent voted in favor of changing the name to the Electronic Security Association (ESA). The by-laws require a 66 percent margin to pass.

 

This decision didn’t come lightly, the association reported. “There were many hours of discussion and reflection, before the NBFAA Strategic Planning and Executive committees and its board of directors voted to recommend an update of the association brand name to the membership,” said Michael A. Miller, ESA president.

 

“Strategically, we feel that this name change will strengthen our association and allow us to connect with a broader membership demographic.” Additionally, the proposed name and composite brand:

 

more accurately represents the services that the members and prospective members provide,

puts the association in a position to make its strongest case to the public and authorities,

strengthens the cause with federal and state legislators as lobbying efforts are increased, and

puts the association in position to grow its membership and widen its influence.

 

“The mission of the association, to promote, protect and to serve the members and their businesses, will remain the same,” said Dave Simon, ESA Public Relations committee chair. “We’ve just updated our name to more accurately reflect all of the technologies in which our members are actively engaged. We will always respect our heritage and we have confidence that this history-making move will have a powerful, positive impact on our members and the industry that we represent.”

 

The Electronic Security Association wants its members to know that the change-over will take place throughout the next several weeks. “Changing the logo, the brand, the look and the feel will be a work in progress,” said Merlin J. Guilbeau, ESA executive director. “Stay tuned for a new, fresh, relevant and updated identity for your 61-year-old association.”

 

The ESA may be reached at (888) 447-1689 or on the Web at www.alarm.org.