Tri-Ed / Northern Video Distribution announced the promotion of Pat Comunale to president and chief operating officer. In this new position, Comunale will play a critical role leading the newly combined Tri-Ed / Northern Video organization into the future, the company said.


Comunale’s industry experience includes senior management roles in both distribution and manufacturing organizations over the past 25 years. In addition, Comunale was an integral part of the team that purchased Tri-Ed Distribution from Tyco International in 2005.


“Pat has been instrumental in bringing together Tri-Ed Distribution and Northern Video,” said Steve Roth, chief executive officer of Tri-Ed / Northern Video Distribution. “Having known Pat for over 20 years, I can confidently say he is one of the best distribution executives in the entire industry. He has earned the respect of his peers, customers and supplier partners. I am extremely pleased to announce Pat’s promotion and look forward to our continued close-working relationship as well as the enormous contributions he will make toward the company's growth.”