The campaign consists of four, 30-second TV commercials that air nationally on the Home and Garden Television (HGTV) and Do It Yourself (DIY) networks and feature Lutron’s C•L (for use with dimmable CFLs and LEDs) and eco-dim dimmer collections. There is also an energy-saving Web site (www.LutronSavesEnergy.com) to coincide with the launch of the commercials.
Lighting controls are an important part of a total home automation approach. In addition, there is a growing awareness of home energy management and complementary products and services from home systems providers related to measuring and reducing the cost of electricity.
“Lutron has been committed to saving energy since 1961,” says Chris Murray of the company’s residential solutions business. “In fact, we estimate the installed base of our products already saves the nation nearly 10 billion kWh of electricity, or approximately $1 billion in utility costs per year. This latest campaign is our most coordinated effort yet to educate the public on the many energy-saving benefits of Lutron products.”
It estimates that by installing two dimmers in place of two standard light switches in every home in the United States, the potential annual savings could be $1.2 billion in electricity and close to 25 billion pounds of CO2, the equivalent to taking more than one million cars off the road.
The firm will be continuing its nationwide Mobile Experience Center tour. Launched in the fall of 2009, it offers visitors a first-hand experience and education of Lutron’s energy-saving products, ranging from single-light dimmers, through whole house systems and automated shades.