Atlona Technologies of Sunnyvale, Calif., reconfigured into three product categories aimed at the specific needs of individual markets.

They are: Atlona CE (consumer electronics), Atlona Si (system integrator), and Atlona Signature (professional, commercial). The decision to form three branches within its overall product line was made in order to develop products that better serve the specific needs of each market. Atlona CE is a line geared specifically toward end users and retail purchasers. Atlona Si includes products that require more audio/video know-how, and will most often be installed by a CEDIA or commercially certified installer. It provides a full range of solutions that covers home theater and/or light commercial system. The Signature series includes products such as the large format DVI matrix switchers, typically in large-scale digital signage, government, military and heavy commercial applications.