ESA Launches Groups for Sales, Marketing, Installation & Service Professionals
The Electronic Security Association (ESA) announced the formation of two new groups designed to increase knowledge, skills and professionalism of individuals charged with specific business duties within security integration companies.
Led by Mark Grossman, vice president, branch operations, ASG Security, Beltsville, Md. (chair) and Trevor Block, vice president of field operations, Guardian Protection Services, Warrendale, Pa. (vice chair), the ESA Installation & Service Professionals group (ISPs) serves system design, installation and service staff of security integration companies, including vice presidents, directors and managers of installation and service and other leaders. Applications for engineering and tech support staff of ESA associate member companies are also welcome to lend their expertise and advice to channel partners.
The ISP group will tackle issues such as: design and installation techniques, recommendations to the ESA standards committee, installation and service workforce recruitment, training and management techniques, field productivity and quality, IT tools for installation and service, and installation function’s interface with sales.
Led by Gerrit Brusse, regional sales manager, ADS Security, Nashville, Tenn. (chair) and Lisa Matthews, CTS, marketing and communications coordinator for Safety Technology/Audio Video Interiors, Middleburg Heights, Ohio (vice chair), the ESA Sales & Marketing Professionals (SMPs) group will serve sales and marketing staff of security integration companies, including vice presidents, directors and managers of sales and marketing and other leaders. Sales and marketing leaders of ESA associate member companies are also welcome to lend their expertise.
The SMP group will tackle issues such as: effective sales and marketing strategies, sales and marketing law, regulation and ethics, sales force and marketing automation, application of other IT tools to sales and marketing efforts, and sales and marketing staff recruitment, retention and compensation.
Both groups will tap this information and advice through a variety of forms including: webinars, white papers, newsletters, guides, research reports, seminars, workshops and exhibits, online networking tools, and face-to-face networking events and meetings.
“I’m excited to be teaming up with Trevor Block to spearhead the development of this valuable new ESA institution for installation and service managers and leaders,” said ISP Chair, Mark Grossman.
“Sales and marketing practices in the security industry are constantly evolving,” said SMP chair, Gerrit Brusse. “Lisa Matthews and I will be working hard to make sure the SMP group helps members stay up-to-speed on trends while keeping tabs on the particular legal and ethical requirements of selling and marketing security systems.”
For information, visit www.esaprofessionalgroups.org.