This week at ASIS Int’l 57th Annual Seminar & Exhibits, 3VR – a video intelligence company – introduced its 3VR VIP Alliance Program. This is an expanded channel program with new benefits and resources designed to enhance the 3VR sales process and maximize partner revenue.

The VIP Alliance Program offers a formalized, multi-tier sales structure. Partners will be accredited into one of three levels — Associate, Advantage and Premier — according to their commitments to 3VR’s products. This ensures that all partners will receive the appropriate level of support to grow their businesses. Existing 3VR partners will be grandfathered into the new program.

Some of the key benefits are that partners will enjoy up to a 10 percent price advantage when registering new opportunities with 3VR; there will be an updated partner portal and a broad portfolio of training resources, as well as certification programs; financial support in the form of marketing development funds, volume discounts and price benefits; a streamlined ordering process; and more.

To develop and administer the new program, 3VR has assembled what it calls a world-class channel team, including the recent appointment of Tony Craythorne as the company’s first senior vice president of global channels. “This enhanced program underscores 3VR’s strong commitment to investing in the channel. Unlike our competitors, we sell all our products exclusively via the channel,” Craythorne said.

The program is aligned with the launch of 3VR’s new Video Intelligent Management System 7.0, new Dwell time and Queue Line analytics and the new X series enterprise system.

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