Midwest Wholesale Hardware (MWH), Kansas City, Mo., an industry provider of door hardware, unveiled its new branding, including a new logo. The branding change is part of MWH’s continuous focus on providing improved services and communications with its customers, the company described.

The new logo pays respect to the previous monogrammed-style logo through the new icon — an updated, modern monogram display of the company’s initials. The new branding will replace all former MWH branding, including the website. The current site, midwestwholesale.com, reflects the new branding and later this year the site will be replaced with one that is centered on customer interaction and easy online ordering, according to the company.

Along with the new look MWH has a new tag that the company said embodies the spirit of its customer service: What you need, when you need it. With six strategically located facilities in the United States, MWH said it is able to provide fast, efficient delivery that passes its Double Check for Accuracy policy before being shipped to the customer.