branding | SDM Magazine

Items Tagged with 'branding'

ARTICLES

VIVOTEK Announces Rebrand, Including New Brand Identity

June 10, 2021

VIVOTEK, an IP surveillance solution provider, unveiled new branding, including logo, brand identity and a new slogan.

Smart Insights

Business ‘Selfie’: A Snapshot of Your Company at Its Finest

Helen M. Heneveld

August 5, 2019

Look around and you will see a plethora of brands offering smart devices.

Guardian Leadership Discusses Brand Refresh

Courtney Wolfe

May 20, 2019

On Thursday, May 16, Guardian held the first ever company-wide town hall in its 69-year history to announce a brand refresh and reveal a new logo to its employees and their families and friends.

For Guardian Protection Services, Change Is Good

Maya Dollarhide

March 12, 2015

As its 65th birthday approaches, Guardian Protection Services, Warrendale, Pa., has refused to “act its age” and rest on its historic laurels. In 1950, Guardian Alarm Systems of Pittsburgh Inc., the former identity of Guardian Protection Services, was solely focused on the installation of security systems for jewelry stores.

Midwest Wholesale Hardware Receives New Branding

September 25, 2014

Midwest Wholesale Hardware (MWH), Kansas City, Mo., an industry provider of door hardware, unveiled its new branding, including a new logo.

How to Use an Emotional Connection for Brand Recall

What do Nike, TOMS shoes and Starbucks have in common?

Alex Chavez

David Morgan

June 9, 2014

A home security system with home automation now is much more than security; it connects one’s family with their lifestyle. Your marketing and advertising materials need to reflect that.

Industry Voices feature image with Frank De Fina

A Channel Partner’s Role in Brand Building

Frank De Fina

December 19, 2011

Can a dealer or integrator play a significant role in building the brand of a manufacturer? Think about it. Brand building is a function of products, people, services, support and customers. Channel partners are a huge part of the brand.

Increasing demand by businesses and organizations for cloud and managed services are generating newfound opportunities for installing security contractors to provide Access Control as a Service (ACaaS) solutions.