On Thursday, May 16, Guardian held the first ever company-wide town hall in its 69-year history to announce a brand refresh and reveal a new logo to its employees and their families and friends.
As its 65th birthday approaches, Guardian Protection Services, Warrendale, Pa., has refused to “act its age” and rest on its historic laurels. In 1950, Guardian Alarm Systems of Pittsburgh Inc., the former identity of Guardian Protection Services, was solely focused on the installation of security systems for jewelry stores.
A home security system with home automation now is much more than security; it connects one’s family with their lifestyle. Your marketing and advertising materials need to reflect that.
Can a dealer or integrator play a significant role in building the brand of a manufacturer? Think about it. Brand building is a function of products, people, services, support and customers. Channel partners are a huge part of the brand.
