S2 Security, a provider of IP-based integrated physical security systems, announced the expansion of its channel partner programs, which are designed to drive growth and profitability for S2 integrators. The programs will also enable integrators to simplify the sales process, deliver more value to their customers and differentiate their service offerings, according to S2 Security.     

In support of the S2 Channel Partner Program, S2 Security appointed Sarah Semerjian to the position of senior director of marketing. Semerjian will oversee all aspects of marketing for the company including channel programs. With over 15 years of marketing, partnership and account management experience, she has an extensive understanding of the security industry and integrator business models.

Previously she served as director of marketing at CheckVideo LLC.

“Our channel partner program must continue to attract, retain and reward the best partners in the industry,” said John L. Moss, CEO of S2 Security. “I’ve asked Sarah Semerjian to make the program a top priority.”

The expanded S2 Channel Partner Program will help integrators accelerate their business growth through a variety of elements including focused sales tools and marketing, lead generation, enhanced program communication, incentives and promotions, and training and education, the company emphasized.

“We want our partners to be as enthusiastic about our company and solutions as we are,” said Semerjian. “We’re designing our channel partner program so that our partners can grow as fast as we do.”

 For information, visit www.s2sys.com.