Advanced security systems and services provider Lenel and security and life safety solutions provider Interlogix have officially launched TierVantage, a comprehensive new channel partner program that provides powerful support tools and incentives to help dealers, integrators and value-added resellers (VARs) successfully grow their businesses.

Introduced at ISC West, TierVantage is designed to meet the needs of a broad range of security professionals from residential to enterprise and everything in between. The program provides members valuable support including dedicated customer service hotlines, social and networking opportunities, and marketing resources to help drive business growth.

Channel partners can receive a first look at product introductions and may be eligible to gain access to closed-line commercial solutions.

Added benefits may also include:

• Invitation to the annual Lenel and Interlogix Partner Summit
• Marketing co-op dollars
• Sales leads
• Social networking and online forums
• Customized and print-on-demand marketing collateral, along with an image bank
• e-promo store

The program has three tiers beginning with Dealer for those who primarily focus on the residential and small business segment. The Business Partner tier provides additional benefits to those dealers making annual commitments to commercial categories. The VAR tier provides Lenel value-added resellers with all they need to maintain the highest standard for enterprise applications, including access to the OnGuard platform.

TierVantage offers channel partners the flexibility to move within their tier to gain new benefits as their business grows. The program also rewards those outstanding program members meeting or exceeding sales goals with an invitation to the annual Elevate Partner Summit held in top U.S. resorts.

TierVantage replaces the companies’ previous Security Pro dealer program for dealers and legacy TierVantage program for VARs.

For more information, visit www.tiervantage.com.