recently announced the integration of several new dealer programs, central stations and equipment distributors for SecurityTrax, a cloud-based customer relationship management and enterprise resource planning solution for security dealers.

SecurityTrax automates business processes across the entire customer lifecycle. With a single solution, security dealers can track leads, schedule technicians and manage customer billing and support. Integrations with more than 30 industry-leading partners eliminate redundant data entry and automate account activation processes such as generating credit reports and eContracts, purchasing equipment and sharing customer information with central stations, the company described.

“One of the goals is for us to truly combine the operational data and information that SecurityTrax has about the dealer, how they do business and the day-to-day information we get from the system, and start really getting some interesting analytical information back that can help us put that data into something that is meaningful for the dealer,” said Jeff Hansen, president of SecurityTrax. acquired SecurityTrax in March 2015 and has been working on creating more efficiencies and benefits for the dealers, he added. To that end, the company has added a host of new partners. “We are trying to create an ecosystem where the dealer is able to communicate more directly with the customer, back and forth,” Hansen added.

These newly announced integrations supplement an expansive list of industry-leading capabilities and partnerships that include dealer programs, central stations, equipment vendors, credit bureaus, e-contracts, accounting suites, dealer and telemarketing programs and merchant services, related.

For example, a custom integration, built in partnership with Monitronics, makes SecurityTrax a highly efficient tool for onboarding customers through the Monitronics Dealer Portal. Customer information is entered once into SecurityTrax and then automatically synced with the Monitronics Dealer Portal to administer existing customer checks and activate customer accounts.

Dealers also can now easily sync customer data with Affiliated Monitoring, Dynamark and Security Partners to dramatically reduce processing time and mistakes. With a click, customer information including emergency contact information, equipment lists, zone names and numbers, as well as specific settings can be pushed onto the Affiliated Monitoring, Dynamark, or Security Partners platforms.

SecurityTrax central station integrations now include:

  • ADT

  • Affiliated Monitoring

  • AvantGuard

  • Central Security Group

  • Dynamark

  • Guardian

  • Legacy Security Services

  • Monitronics

  • Rapid Response

  • Security Partners

  • United Central Control

The Enhanced Inventory feature from SecurityTrax is now integrated with TechData, a provider of security and home automation equipment. SecurityTrax enables dealers to automatically create purchase orders for new equipment while maintaining spending and inventory controls. Easily customizable settings for managing purchasing limits can be tailored to each technician and piece of equipment.

Existing SecurityTrax distribution integrations include:

  • ADI


  • eDist Security

  • TechData

  • TRI-ED

SecurityTrax extends’s Partner Services platform to provide executives and operations teams anytime, anywhere access to a range of powerful sales and marketing, customer support, business management, and training tools and programs, the company described.

“Typically when a dealer wants to use a platform with ours, the first question they ask is, ‘Are you integrated with the people I do business with?’ The more integrations we add, the more robust the platform becomes,” Hansen added. “SecurityTrax, now powered and provided by, is continuing to expand its feature set to support the dealers we currently have as well as open it up to others with these new integrations. We are focused on a future where we can continue to streamline our business in ways no one else can at this point.”

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