Forbes Magazine recently named LRG Marketing Communications President Diana Wolff to the newly established Forbes Agency Council.
The Forbes Agency Council is an invitation-only association for executives in public relations, marketing and advertising organizations that have proven to be leaders in their respective industries. Members have the opportunity to submit expert commentary and write bylines based on their expertise. This content is published by Forbes to provide value and guidance for agencies and emerging brands looking to grow their businesses.
“It’s an honor to be selected by Forbes to join this group of agency and marketing thought leaders,” Wolff said. “I look forward to sharing agency best practices with the larger Forbes community, and to being a resource for other growing B2B brands across the country.”
Members must be recognized as leaders in their industry with a successful, high-growth business and are considered mentors within their community. Wolff received the invitation for bringing innovative marketing strategies into the B2B market and working closely with clients to integrate core marketing initiatives with digital and social media.
“Diana’s approach to integrated marketing is a primary force in keeping our agency on the forefront of new media,” said Vince Galdi, CEO and chief creative officer, LRG Marketing Communications. “She recognized the power of social media for B2B from its earliest days, and has been a true thought leader on the subject.”
Wolff has been integral in helping LRG become a resource for integrated marketing with initiatives such as the Integrated Marketing Blueprint and an e-book with best practices on branding.
Most recently, she oversaw the physical security industry’s first email marketing study to reveal emerging trends based on email consumption habits by security buyers. The study uses these insights to uncover how security professionals can better market their products to prospective buyers.
“It’s important to me not only to learn about clients’ needs, but also to discover challenges other marketers face,” Wolff said. “I hope to use my platform on the Forbes Agency Council to share my experiences on a larger scale so I can be a resource for this industry.”
Wolff also participates in the philanthropic work undertaken by LRG through their integrated marketing program for Mission 500, a charitable organization with the objective of sponsoring 500 children in crisis around the world.
Since Wolff joined LRG in 2005, the agency has expanded its offering to include services such as social media, search engine optimization, content marketing, email marketing and many other digital capabilities.