Bold Perennial has formally changed its name to Bold Group in the wake of the recent acquisitions of SIMS Inc. and SGS. The new moniker was announced last week to attendees of the SedonaOffice Users Conference in Marco Island, Fla.
“The decision is really a practical one of inclusion,” said Bold Group President Rod Coles. “Now that we are expanding beyond the two core companies that originally formed Bold Perennial, and there are possibilities for further expansion in the future, it made sense to create a name that was more inclusive of all the brands that make this company strong.”
Bold Group introduced its new logo at the 2019 SOUC and will be rolling out new marketing materials, including a new website, over the next few weeks. The company will also have increased presence at ISC West this year, exhibiting stages, Manitou, SIMS and SedonaOffice in booth 14109 for central stations and enterprise customers, and focusing on dealer solutions with the AlarmBiller platform in booth 21131.