New research from Parks Associates reveals 41 percent of U.S. broadband households are concerned about hackers getting access to their devices. With concerns higher among households without smart home devices, these fears could contribute to reluctance among consumers to purchase these devices. The international research firm will address the importance of establishing device security standards and certifications in the upcoming webinar “IoT Security: Establishing Frameworks to Protect Consumers,” cohosted with PSA Certified. 

The webinar, hosted Tuesday, May 19, at 11 a.m., will address the value of industry standards and certifications in creating product differentiation, reducing risks and building consumer trust.

“Connected devices have proven valuable in extending and enhancing many elements of everyday life, including work-at-home, education, entertainment and health and wellness,” said Patrice Samuels, senior analyst, Parks Associates. “But the expansion of smart home adoption and online activity also increases consumers’ vulnerability to hackers and cybercriminals. Parks Associates research has repeatedly found safety and security to be fundamental to consumers, so all players would benefit from industry-level solutions that can deliver on the security of connected devices in the home.” 

Moderated by Patrice Samuels, Senior Analyst, Parks Associates, this webinar includes insights from: Anurag Gupta, business development director of platform security architecture, Arm; Carlos Serratos, senior director of strategy, Brightsight; and Hector Tejero, IoT solutions architect, ARROW Electronics. 

To register, visit