Resideo held its 31st annual CONNECT event on Thursday, Nov. 12 in a virtual format, gathering more than 125 security companies from across North America.

During the two-hour event, Resideo honored it dealers, shared its view on the year ahead and offered opportunities for them to network in a virtual social lounge.

"With our partnership and the strength of our industry, 2021 is going to be an amazing year and together we can accomplish anything as we’ve proven in 2020 and we’re going to prove it again, over and over, in the future," said Scott Harkins, vice president of sales and channel, Americas at Resideo.

Harkins told dealers to be ready for commercial market opportunities as the economy improves, predicting a strong rebound in the market when an effective vaccine is available.

“The market is doing great despite the pandemic,” he said.

Resideo Vice President of Global Product Management, Security Alice DeBiasio, CEO Jay Geldmacher and Premier Security Dealer Program Leader Quentin Gunther also presented at the event.

According to DeBiasio, the industry has a projected growth rate of 4 percent through 2022 to $3.9 billion.

“People look to the professionals when it comes to the safety of their families and loved ones,” she said.

The event also highlighted the ProSeries Platform, which gives dealers that serve residential and small businesses an end-to-end solution and expands Resideo's overall portfolio of connected security solutions and services.

Gunther gave the final Resideo update by telling dealers about new products and materials in place for Premier Dealer Program participants, which include an online portal and access to marketing materials and advisory groups. 

The event's keynote featured psychologist Connie Podesta, who delivered an interactive presentation about having an adapt-to-adopt-to-change mindset and offered selling tips dealers can use when working with customers during the pandemic and beyond.

After identifying a group of volunteers’ personality type by the shape they drew, Podesta used insights from each person’s shape trait and applied to understanding how people work to improve communication. For example, those who are “circles” are empathetic and like harmony; those who are squares like structure and order.

According to Podesta, the Golden Rule—treating others the way you want to be treated—doesn’t work when selling.

“Half of the world is annoyed by you,” she said.

Instead, Podesta said to learn to be a more effective communicator and seller by learning from your shape type.

Resideo will hold its awards show virtually on Dec. 9 from 6:30-8:30 p.m.