Social Selling

How to Use Social Selling to Increase ‘Face Time’

By Alex Chavez, Marketing Madmen, David Morgan, Marketing Madmen

MANY OF THE MODES used in the security industry to connect and support business growth, such as tradeshows and exhibitions, have been closed to enforce social distancing. How can security dealers, integrators and manufacturers overcome this challenge? Consider social selling.

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Alex Chavez is co-founder of Security Dealer Marketing, a full-service marketing agency for the security industry, servicing dealers, integrators, manufacturers and other industry professionals. Visit Security Dealer Marketing at www.sdmktg.com.

David Morgan is a veteran marketing specialist for the security industry. He co-founded SD Marketing, serving 300+ companies globally with innovative, data-driven strategies. David hosts webinars and is actively involved in industry associations, leveraging proven expertise from managing marketing for top security brands and dealers.