Schlage, a provider of home security and access solutions, revealed its refreshed brand promise and renewed identity, to be leveraged in residential markets.

The new branding builds upon Schlage's identity, emphasizing its principles of quality and design while modernizing its visual brand elements. This brand evolution reinforces Schlage's pioneering mentality while also adapting to represent the changing needs of today's consumer and partners.

"After a century in the business, what we know is that trust is earned," said David Ilardi, general manager of Allegion Home, the residential division of Allegion, makers of Schlage Locks. "At a time when consumers are placing a greater emphasis on their homes and the sense of security they bring, we take pride in the trust consumers place in Schlage to help them protect what matters most and improve the spaces where they live. As we look forward, we will continue our relentless focus on innovation, quality, and craftsmanship to lead the Schlage brand through the next 100 years."

In addition to unveiling a new tagline, "Trust Your Home to Schlage," the company also created an updated visual identity.

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