BCDVideo, an IP video solutions provider, announced it will be simplifying its brand to BCD. 

According to BCD, the rebrand is part of the company working toward “magnifying the impact of its brand.”

“By moving to one brand, BCD reasserts its position in the marketplace as the go-to leader, partner and advisor for all video storage needs,” the company wrote on its website. “In effect, customers will be able to find a solution to address any and every surveillance storage infrastructure problem in one place, providing a better customer and partner experience.”  

The company will continue to offer the following products, programs and services, which will be consolidated under the BCD name:  BCDVideo Purpose-Built Appliances; Video Storage Solutions (VSS) Pre-engineered Appliances; REVOLV Hybrid Hyperconverged Infrastructure (hHCI); OEM Program; and the A&E Security Specifiers Program. 

The company will also be transitioning to one website, bcdvideo.com, and one LinkedIn and Twitter account within the next week. 

For more information, reach out to marketing@bcdinc.com.