Security & Safety Things announced it has rebranded to Azena, a new brand name that represents the company’s corporate growth, and positions it for the company’s next chapter in the video analytics space. With a growing number of global customer and partner collaborations and expanding geographic coverage, Azena will continue to provide its platform for systems integrators and end customers. 

Since its market introduction in 2018, Azena has grown to more than 120 employees spread across its headquarters in Munich, Germany, its technology Innovation Accelerator facility in Pittsburgh, and another development hub in Eindhoven, The Netherlands, all supporting the Azena open platform for smart cameras. The Azena platform is comprised of an open operating system for cameras and an Application Store with nearly 100 Artificial Intelligence (AI)-enabled video analytics apps. It enables smart cameras to simultaneously run multiple apps directly on the device. Integrators can flexibly add or change apps on one or multiple cameras as needed for their customers and use any of the 15 cameras from six different manufacturer partners in a variety of form factors.

“Systems integrators play a crucial role in connecting the video analytic edge devices on our platform into the larger system landscape for a truly data-driven approach to security, operational intelligence and automation,” said Hartmut Schaper, chief executive officer, Azena. “Our new identity as Azena positions us for improved name recognition and market presence as we continue to add functionality and the potential for expansion into new markets for our systems integrator partners.” 

The Azena Application Store features apps that address more than 40 different use cases in at least 25 different vertical markets, ranging from traditional perimeter security, retail loss prevention and occupancy management to stadium security and even the unique needs of aquaculture. 

Learn more about Azena here: https://www.azena.com.