You can work hard. You can be a star at prospecting and qualifying. You can design the best security systems known to modern man. But if you can’t close a deal, you’re going to starve.
ADT, a provider of security and automation solutions for homes and businesses and ranked No. 1 on the SDM 100, announced settlements with Alder, its owner, Adam Schanz, and two Monitronics dealers — Alliance Security and Capital Connect — as part of lawsuits against those three companies and Schanz alleging the use of deceptive sales practices to mislead ADT customers.
After a two-week trial in Anchorage, Alaska, the United States District Court for the District of Alaska entered a judgment for just under $1.5 million in compensatory and punitive damages to the plaintiff, Security Alarm Financing Enterprises LP (SAFE), in its case against defendants, Alder Holdings LLC, Alarm Protection Technology LLC, Alarm Protection Technology Alaska LLC, and Alarm Protection Alaska LLC.
In the last installment of this column (“When Fewer Clients Are Better; www.SDMmag.com/when-fewer-clients-are-better) I shared some insight about how having more clients doesn’t necessarily mean more of the right type of revenue or higher margins.
My friend Todd was in a panic. He had submitted his monthly sales forecast. He was now two days away from the end of the month and he wasn’t going to make his number.
