Have you ever felt like you’ve been stalked online? Chances are, we’ve all experienced an advertiser stalking us. Have you ever noticed as you navigate across the Web that, somehow, the product or service you just researched and thought about buying keeps following you — well, practically stalks you? How do they do this?
Recently we were invited to speak on multiple panels and workshops at ESX in Baltimore. The topics included taking a new RMR idea from conception to the end. Specifically, our role on the panel was to discuss how to grow your security company with marketing that actually works. During our sessions a question was brought up repeatedly and for great reason: How effective is local search?
So you broke the bank and spent countless hours building that perfect website to generate leads by the thousands. So do you launch it and forget it? Time and time again potential clients will ask, “Should I be changing/updating my website on a monthly basis?" Our answer: Is the Pope Catholic? Yes!
We all search trusted and new websites, measuring a company’s value by the products and services offered, their specialties, expertise, markets served, their knowledge, experience, and more. We want providers to prove they understand our needs and will deliver the needed results. If your site does this correctly, buyers will reach out through live chat, Q&As, even picking up the phone and calling! How is your site’s lead-development working?
