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Home » Topics » Columns

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Integration Spotlight

7 Strategies to Market Your Security Service Business

KTurner.jpg
Karlie Turner
July 3, 2024

To stand out in the competitive security industry, employ innovative marketing strategies like content marketing, social media, personalized campaigns, SEO, partnerships, interactive content and exceptional customer experience.



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editors angle

The AI Generation

Karyn Hodgson
July 3, 2024

We have only just begun to see the impact that AI and Generative AI will have on the security industry.


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Security Law

Court Decision Sheds Light on Duty to Protect Personal Information

Lessing E. Gold
June 24, 2024

A class action lawsuit against a law firm for alleged negligence in safeguarding personal data highlights the growing importance of confidentiality in security practices amid rising cyber threats.


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Marketing Madmen

Mastering the Ask: Building a Referral Powerhouse for Your Security Business

David Morgan
David Morgan
Alex Chavez
June 17, 2024

Understanding how to foster genuine relationships and create trust with your clientele can lead to generating organic referrals and transform your business into a referral machine.


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Cybersecurity Chronicles

How Physical & Cyber Penetration Testing Work Hand in Hand

Chris Maulding.jpg
Chris Maulding
June 14, 2024

The convergence of physical and cyber threats exposes the necessity of integrated approaches to safeguard assets and fortify organizations against evolving vulnerabilities.


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Integration Spotlight

It’s Lonely at the Top

Matt-Bennet-Thumb
Matt Barnette
June 6, 2024

Over the years I’ve had to figure out ways to ensure I was getting information in order to make informed decisions.


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Haig-Fillmore

Haig Installs Fire Alarm System for The Fillmore Theatre Miami Beach

Image of Christopher Crumley.
Christopher Crumley
June 3, 2024

Learn how Haig Service Corp. installed a new fire alarm system for The Fillmore Theatre in Miami Beach.


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editors angle

Transformative Shifts

Karyn Hodgson
June 3, 2024

I don't know about anyone else, but it seems to me the world is moving faster than ever before — especially when it comes to technology.


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sia waypoints.png

Adaptation of the Systems Integrator: Top Takeaways From SIA’s Latest Research

Ronald Hawkins
Ronald Hawkins
May 21, 2024

New research details industry changes, suggests potential strategies for integrators to adapt and provides the end-user perspective.


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Security Law

Police Officer Gets in Car Crash Responding to ‘Possible Burglar Alarm’

Lessing E. Gold
May 16, 2024

A court has to decide if a police officer’s actions rise to the level of reckless disregard for the safety of others.


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